"Using Digital to Build the Brand" with Shawn Riegsecker, President of Centro

Title Sponsored by Adnetik

Shawn will be discussing how Digital Advertising fits into the traditional media marketing mix. You will see examples of companies who are succeeding in incorporating their brands into digital and traditional media. He’ll also discuss how Digital should expand upon the brand and not just be looked at for direct response. Whether you’re an agency who is already incorporating digital into your mix, a media rep who is selling online properties or a client who just wants to understand digital better, everyone attending will get some great takeaways. 

Thank you to our Supporting Sponsors:

Parking & Timeline Details:

Please plan to arrive at 11:00 for check in & networking. It will take a few minutes to navigate to the top of Chase Tower, so please plan accordingly. We will be seated for lunch promptly at 11:30 and our speaker will start at noon. On-site parking is available at Chase Tower with an entrance on Pennsylvania Street. Other options are metered street parking and nearby garages. Please contact our host with any questions.

About our Speaker:

Shawn Riegsecker is the Founder and President of Centro, a digital media firm focused on developing software to improve relationships and efficiencies between buyers and sellers in the advertising industry. A strong commitment to culture and innovation in the online media industry through technology and service has enabled Centro to receive many awards, including Deloitte Technology Fast 500, Inc. 500 Fastest Growing Companies, and Crain's Chicago Business 2011 #1 Best Place to Work. As a testament to Shawn’s vision and dedication to bringing the best technology to the market, Centro's media buying automation platform, Transis, has been listed among the top technology innovations since its launch in March 2010, including AlwaysOn OnDemand 100 and CIO 100.  Shawn was chosen as an Ernst & Young Entrepreneur of the Year finalist in 2008 and 2011. Prior to founding Centro, Shawn has held leadership positions in web companies Real Media, Everstream and Cleveland.com.